Avoncroft Museum is an independent charitable museum. Founded in 1963 as a company limited by guarantee it is governed by its Memoranda and Articles. It is a registered charity, number 241644. The Museum is owned by its membership that appoints a body of Trustees to act as the Museum’s Council of Management each year at the annual general meeting (AGM). Trustees serve in a voluntary capacity for three years when they must seek re-election. The Trustees appoint a paid Director, who manages the Museum and appoints the paid staff body.


Museum Members

  • Pay a subscription to join
  • Meet yearly at the AGM
  • Elect members of the Council of Management on rotational 3 yearly basis
  • Appoint the Museum’s Auditors

Council of Management (Trustees)

  • Appointed for 3 year periods by AGM
  • Meet bi-monthly
  • Elect a Chairman, Vice Chairman, Hon. Treasurer and Hon. Secretary
  • Co-opts new Trustees as needed in between AGMs
  • Appoint a Museum Director to run the Museum
  • Makes decisions on Museum’s significant policies and direction

Museum Director

  • Appoints staff
  • Reports to Museum Council
  • Manages Museum
  • Proposes future projects and Museum direction

Board of Avoncroft Enterprises Ltd

  • Meets bi-monthly
  • Oversees performance
  • Delegates Management to Director



Michael Woolley – Chair

Michael Woolley has been a Trustee of the Museum since 1987 with a break from 1995-2001 whilst working in London. He has lived in Bromsgrove since 1975 and is very active in the local community – a magistrate since 1980, District Councillor 1987-1995. He is now retired after a career in training youth workers, community workers, teachers, social workers, magistrates, members of Tribunals and Judges.

Kathy Gee, MBE – Vice Chair

Kathy is a museums consultant and Director of Volition Associates.   An archaeologist and curator by training,   after five years working in the independent museum sector, she became CEO of the West Midlands Regional Museums Council in 1990 and then MLA West Midlands until 2006.  In 2006 she received the Museums & Heritage ‘Outstanding Contribution’ Awards for Excellence. Kathy is a Trustee of the National Heritage Memorial Fund and the Heritage Lottery Fund, Deputy Chair of Governors at the University of Wolverhampton.  In 2011 she was one of the panel of judges for the Art Fund Prize.

Mike Hill – Hon. Treasurer

Mike is a fully-qualified accountant and company administrator, who also holds a degree in Social Science. He has twenty-eight years of experience in the Further Education sector in numerous roles and for the last fourteen years as a senior manager in the role of Acting Principal, Vice Principal and Financial Director and Assistant Principal at two Further Education Colleges. Since January 2016 he has been an Education Consultant. He is a trustee and director of four charities including a University Student Union, a charity meeting the needs of homelessness, one addressing family social and emotional issues, and a charity supporting a network of other voluntary organisations. He is also a governor and committee chair at a local school.

Nick Psirides – Hon. Secretary

Nick Psirides graduated from Sheffield University in the late sixties with an honours degree in Economics and Business Studies. He came to the Midlands to join the then BMC car factory at Longbridge where he made his contribution in finance, accounts and purchasing. He has served the local community as a district councillor for nearly thirty years and as a magistrate on the Birmingham Bench for more than twenty years. Since taking early retirement he has set up a small but successful property letting business running a number of properties in south Birmingham. He immensely enjoys being a member of Avoncroft Museum’s Board of Trustees.

Mark Armstrong

Mark Armstrong is a Chartered Surveyor (FRICS) and has practised in the public, private and charitable sectors since 1979. During that time he has worked with all aspects of asset management and the heritage industry, leading the direction and operation of 8 historic properties, gardens and estates for the National Trust in the West Midlands region. Mark has been a Trustee of Avoncroft Museum since 2012 and is currently working as a Heritage Management Consultant to the Shakespeare Birthplace Trust, National Museum of the Royal Navy and has recently been appointed as a mentor to the National Heritage Memorial Fund resilience funding programme.

Andrew Hurley

A Mancunian by birth Andrew has lived in London, Cardiff, Cheltenham and Gloucester. His formal education started at Stretford Junior Technical School and finished at Salford University graduating with a Honours Degree in Electrical Engineering.  His working career started with the GPO as Telephone Engineering Trainee and finished with BT as a Senior Manager.  Andrew undertook his National Service with the Royal Signals serving both in the UK and Germany. His role at Avoncroft is to coordinate the activities associated with the National Telephone Kiosk Collection – as he puts it “I came in 1993 with the kiosk collection and have yet to escape!”


Avoncroft Enterprises Ltd Directors

Chris Gupwell (Chair)

Chris is a Chartered Accountant. He trained and practised in Birmingham until he retired in 2007. He served on the Museum’s Council of Management as Honorary Treasurer from 1976 to 1985. During that time he was involved in the formulation of the Avoncroft Museum of Buildings Development Trust, a fundraising body for the Museum, and served as a Trustee until 1985. He was subsequently persuaded to join the Board of this Trust until it was wound up in 2017. During its life the Development Trust raised just under £1.5 million for Museum projects. Chris joined the Board of Avoncroft Enterprises Ltd, the Museum’s trading company, in January 1997.

Michael Woolley (see above)

Kathy Gee (see above)

Mike Hill (see above)

Simon Carter

Simon has been Avoncroft’s Director since February 2007.  Aged 10 he joined the committee of his town’s historical society in Leicestershire and volunteered at the local rural museum before studying History of Art at the University of Sussex.  Following further voluntary work at Wigston Framework Knitters’ Museum he moved to London in 1994 to take up his first paid curatorial post at the Geffrye Museum.  In 2000 he became assistant, and subsequently deputy curator of the Palace of Westminster Works of Art Collection owned by the House of Lords and House of Commons.  His interests are architectural history, the history of the domestic interior and searching car boot sales for hidden gems.


Most recent Annual Report & Accounts

Avoncroft Museum – Annual Report 2018

Avoncroft Museum 2018 consolidated accounts

Previous Years’ Annual Reports

2015 Annual Report is available here.

2016 Annual Report is available here.

2017 Annual Report is available here

20-Year Vision

Avoncroft’s 20-year Vision is here.